Monika Alcobev Gets Proximo Notice Ending Jose Cuervo Bushmills Distribution From March

Casa Cuervo/Proximo entities gave six-month notice to terminate Monika's import-distribution rights from March 31, 2027 for Jose Cuervo, 1800, Bushmills and other brands across India, neighbours and travel retail. Company disputes validity, engaged counsel, evaluating impact. Context: ends prior continuity stance, hitting core whisky-tequila base.