PVR INOX Opens First Four-Screen SMART Cinema In Muzaffarpur

PVR INOX opened its first four-screen SMART Cinema in Muzaffarpur, Bihar, with 644 seats, expanding Bihar’s network to 11 screens and the overall network to 1,785 screens across 356 properties in 114 cities. The Tier III format uses a capital-efficient, asset-light model. Context: begins the previously unconfirmed SMART Cinema rollout.